Does your business need search engine optimization to be visible? Probably…
When used properly, as part of an overall marketing scheme, high search engine rankings will help you target the right prospects to convert into paying customers. That means more to your bottom line!
Benefit #1 — Big Bucks!
Each year the number of people using the internet to research their purchases continues to rise. You might argue that you only have local reach so it doesn’t make sense to go after an online audience. But did you know that recent Google changes offer more local results than ever before?
Your customers are going online. And they use the information they find to help them spend billions and billions of dollars each year. If you want a piece of that your website has to be seen. Proper search optimization can get your website ahead of your competition.
Benefit #2 — New Customers
I kind of covered this above, but it’s worth repeating. SEO brings new customers to your door. In fact, more than 85% of brick and mortar in-store buyers will search for information before making a purchasing decision.
With browser-enabled smart phones, some of these people are deciding where to shop when they are already in the car and on their way. These are customers waiting to happen. If they cannot find you in their search, they won’t find you with their wallet either.
Benefit #3 — Conversions
Full-blown, effective SEO is not as simple as tweaking some hidden tags within the structure of your existing website. Search engine optimization done right actually modifies your website to fit the needs of your customers. Just telling the search engines about your site isn’t enough. The site must appeal to your audience.
Your goal then is to modify your site in such a way to meet the needs of your customers while also remaining visible in the search engines. Target the right keywords and bring your visitors to a useful site that meets their needs and conversions (leads and/or sales) go way up.
Benefit #4 — Cost Effective
Have you ever put an ad in a newspaper or yellow pages? Maybe radio or TV? Have you used Google Adwords or bought Facebook ads? What is true for all of these advertising methods? When you stop paying, the ads stop showing!
That’s not the case with search engine optimization. SEO builds upon itself month after month, year after year. Once the work is done it’s not wasted. It continues to offer benefits for your website.
Benefit #5 — Understanding
OK, admittedly “understanding” takes a bit more effort than just SEO. That’s why I put it at the end. If you’ve done the optimization and now you are getting visitors to your site, you can learn from the collected analytics.
Identify the most frequently viewed pages, analyze the landing pages that receive the highest traffic, and assess the actions taken upon arrival. Understanding these aspects will unveil key insights into prospect priorities and provide valuable clues for optimizing their engagement and prompting decisive actions.
In the end, it’s the understanding that lets you grab more conversions for new customers so you can tap into those big bucks, making your SEO campaign even more cost-effective.
