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Video Summary
Creating quality content not only establishes your authority, but that content also connects you with your target audience. And, if you find it difficult to get your website ranking well in the search results, then you might be overlooking one key element, and that is the quality of your content.
The easiest content to create and continue adding to is blog content. And research shows that more than 409 million people view blog posts every single month.
If your business does not appear in the search results for those people within your target market, then you are losing a lot of potential clicks, a lot of potential visitors, and a lot of potential new clients.
So, if you want your business to be seen online, but don’t know how to begin, here are some tips to get you started…
Video Transcript
Hello, my name is Jeffrey Kirk.
Let’s talk about quality content! I’m sure you’ve seen a lot of junk published online. You do a search, find a result that looks appealing, and when you click, the page is ugly or the information is old, or it’s simply not well-written.
What do you do then? You probably click the back button.
If you produce content for your website and you work to get people to see your content, then the last thing you want them to do is leave before they even get a sense of who you are and how your business can help them. So today I’m giving you some pointers on creating and improving the content on your website.
Before I go there though, just a quick reminder. If you haven’t done so already, please subscribe to my channel. I publish a new video each week related to digital marketing.
If you want to show up more in the search results, get more prospects coming to your site, and sell more, then you’ll want to keep up with these brief videos. And if you have a specific topic you’d like me to cover, just let me know. Okay, back to this week’s topic…
Content Quality
Creating quality content not only establishes your authority, but that content also connects you with your target audience. And, if you find it difficult to get your website ranking well in the search results, then you might be overlooking one key element, and that is the quality of your content.
The easiest content to create and continue adding to is blog content. And research shows that more than 409 million people view blog posts every single month. If your business does not appear in the search results for those people within your target market, then you are losing a lot of potential clicks, a lot of potential visitors, and a lot of potential new clients.
So, if you want your business to be seen online, but don’t know how to begin, here are some tips to get you started…
Tip #1 – Conduct Content Audits
The quality of your content is crucial for SEO success. Google wants to provide users with the best and most helpful information, so it prioritizes high-quality and unique content. So, when your content meets Google’s standards, it can lead to higher rankings and more organic traffic… which also means more revenue for your business. To ensure your content is top-notch, you should regularly review it by doing a content audit.
What’s a content audit? This simply means taking a close look at what you already have and figuring out how to make it better.
You’ll want to check your content to make sure it is accurate, relevant, easy to read, and engaging. By doing this audit, you can identify areas that need improvement, update outdated information, and make your content align with current SEO practices.
Tip #2 – Make Sure Your Content Is Unique, Original, and Valuable
When creating content to help your business, it must be valuable to your audience, otherwise it’s useless. And by having unique, original, and valuable content, you stand out from your competition by offering something different. This quality content helps you attract more visitors and increases the chances you’ll also get high-quality backlinks.
Remember that creating good content means you’re providing the type of information searchers are looking for.
Tip #3 – Optimize for User Intent and Keywords
Again, it’s about your audience. You need to know who they are and understand their needs. Are you looking for millennials, bicyclists, or new business owners? What attributes define your best potential clients?
Knowing who your target audience is will help you focus on the content you’ll need to create. Once you identify your audience, find ways to solve their problems, and use this information to create content. Then optimize that content. What I mean is include relevant keywords and key phrases that align with what your audience is searching for.
With good keyword research and a proper understanding of user intent, you can make your content more relevant to their needs. Doing so increases your odds of ranking higher in the search results. I’ve got a separate video about getting started with keyword research. Look for the link here.
Tip #4 – Check for Proper Grammar, Spelling, and Readability
Another way to make sure you have quality content is to watch for typographical errors, poor grammar, misspelled words, and other things like that. In most cases, proper grammar, perfect spelling, and easy reading are going to help create positive user experiences while making your content more trustworthy and credible.
A first impression lasts, and if new visitors to your site notice errors, they might think you don’t pay attention to your content, or you don’t care.
Or maybe they’ll just assume you really don’t know what you’re talking about. And any of these assumptions are bad for your credibility. By providing a great user experience, visitors will stay longer, and that’s a key to starting a good business relationship.
Tip #5 – Use Visual Elements and Media in Your Content
Be sure to include visual elements like images, videos, and infographics. They make your content more interesting and help convey information more effectively. Search engines also consider media-rich content to be of higher quality, which can also improve your rankings.
Since you’re watching this, you already know the value of video content. You might be watching this directly on YouTube, or you might see this video embedded in a blog post on my website. Either way is fine with me. But this shows how media can be used in different ways. And by embedding the video in a blog post, I increase the value of that post.
If you don’t have a business blog, maybe it’s time to get one. Here is the link about starting a blog for your business. Another type of content that is quite popular these days is podcasts. People love this medium, and it can be an easy way to produce and publish content.
Tip #6 – Tell Stories and Encourage User Engagement
Telling stories captivates your audience and creates emotional connections. When people find your content interesting and valuable, they are more likely to spend time on your website, share it with others, and even link back to it. These activities all contribute to better ranking in the search results.
Encourage user engagement and social sharing by allowing comments, and reviews, and by including social sharing buttons. If your content is actively discussed and shared, this is an indicator of its quality and relevance. User interaction and social signals can boost your organic traffic and improve search engine rankings.
Social media provides a big platform for you to reach a tremendous audience to share your content. And the bigger the audience, the more traffic you can get. The number of likes, shares, and comments in these social media sites will translate to awareness or people knowing your brand and, therefore, create more opportunity for engagement and sales.
Be sure to include calls-to-action so that your audience knows you want them to do things like comment, and share, and like your posts, and subscribe.
Tip #7 – Write Longer and More Comprehensive Content
When writing a blog post, it’s a good idea to aim for at least 500 words, but going longer is usually better. While there’s no set rule on content length, longer and more comprehensive content tends to perform better.
You want to give search engines enough information to understand and index your page properly. And readers want there to be enough information to address their concerns. At the same time though, you don’t want to stuff a page full of meaningless content just to hit some desired word count. And you don’t want to make your post so long that it scares away your potential readers.
Your goal should always be to provide valuable content that keeps visitors interested and encourages them to stick around, building a relationship with your company.
Also make sure there is a balance in the length of your sentences. You want your content to be easy to read, have a natural flow, and be pleasing to the eyes.
Always prioritize quality over quantity.
Tip #8 – Monitor User Metrics and Feedback
Finally, keep an eye on user metrics like bounce rates, time on the page, and conversion rates. These metrics give you insights into how people are interacting with your content. High bounce rates, or low time on the page, may indicate that your content isn’t meeting their needs.
By analyzing these metrics and gathering other feedback, you can identify areas for improvement and enhance the quality of your content. And by looking at the big picture, you can see what needs improvement, what should be replaced, and what new content you should create. Then repeat these steps looking to find the perfect balance that works for your business, always remembering that great content helps your visitors become clients and that helps you reach the next step of your business goals!
And here’s a bonus tip for you…
Tip #9 – Keep Writing!
Let’s face it, content quality is crucial for SEO success. But creating quality content can be intimidating at first, especially when you’re creating a draft from scratch and you’re starting at a blank white space in front of you. But, by being consistent, and regularly updating your content, you prove your site is active and up to date. And this contributes to your credibility and your trustworthiness.
Having up-to-date content makes your website appear relevant and authoritative. It also gives your audience a reason to keep coming back. By prioritizing content quality, you’ll improve your online presence, attract more organic traffic, and achieve higher search engine rankings.
Want another way to get to the top of the search results without paying for ads or search engine optimization?
Go to upatdawn.biz/webinar and get signed up for this free training. I look forward to seeing you soon.
Your business deserves to be seen online, and I will help you get there.
Thanks for watching and have a great day!
