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Video Summary
Ever wondered how to get your business noticed online?
Pay Per Click (PPC) and Search Engine Optimization (SEO) are two powerful strategies, each with its own perks. PPC gives you immediate results by paying for ads that appear when people search for your keywords, while SEO focuses on optimizing your website to naturally rank higher in search results over time.
PPC is great for quick traffic and testing, but can be costly, while SEO is cost-effective in the long run but requires patience. Combining both can be a winning strategy, depending on your goals and budget.
Let’s break down these two approaches in simple terms to help you decide which might be the best fit for your business.
Video Transcript
PPC or SEO? Which is better for your business?
Hello, Jeffrey Kirk here. If this is your first time on my channel – WELCOME! And if you’ve been here before, welcome back!
If you’re a business owner, marketer, or just curious about how websites attract visitors, this video is for you. So, let’s get started!
When it comes to getting your business noticed online, there are two major strategies often come up: PPC and SEO.
Both can help drive traffic to your website, but they work in very different ways. Let’s break down these two approaches in simple terms to help you decide which might be the best fit for your business.
What is PPC?
PPC stands for Pay Per Click. In case you’re hearing this for the first time, let me clarify, I’m not talking about a piece of paper. Pay Per Click is three words.
PPC or Pay Per Click, is an online advertising model where you pay each time someone clicks on your ad. Pay. Per. Click.
Think of it like putting up a billboard or running a newspaper ad, but instead of paying for the billboard or the ad itself, you pay each time someone takes the specific action of clicking on the ad.
You often see these ads at the top of Google search results marked as “Sponsored”. Every time someone clicks on one of these, the sponsor, the advertiser pays a certain amount of money.
The great thing about PPC is that it can get you quick results and immediate visibility. You set up an ad campaign, and boom—your ads can start appearing in the search results almost instantly.
But here’s the catch—PPC can get expensive, especially if you’re in a competitive industry. You need to keep paying to keep your ads running, and the costs can add up quickly.
Here’s how PPC works:
- You Create an Ad: You write a short ad and choose keywords related to your business.
- You Bid on Keywords: You set a budget and bid on how much you’re willing to pay for each click on your ad.
- Your Ads are Shown: They appear in the search engine results or on other websites when people search for your keywords.
- You Pay for the Clicks: You pay the winning bid amount each time someone clicks on your ad.
The Pros of PPC
Now, let’s go over some of the pros and cons of PPC. I’m going to start with the pros of PPC,
- PPC gives Immediate Results: Your ads can start showing up right away, bringing instant traffic to your website.
- PPC let’s you Target an Audience: You can target specific demographics, locations, and even times of day.
- PPC gives Control Over Budget: You set your budget and can adjust it anytime.
The Cons of PPC
- PPC Costs Add Up: You pay for every click, and costs can rise quickly, especially for popular keywords.
- PPC is Temporary: When you stop paying, your ads stop showing, and the traffic stops.
Before I move on, how would you like 10 tips to help you with your PPC advertising campaigns? I have a previous video you might want to watch. Or, if you would like a copy of these 10 tips, along with action steps you can take to implement them, go to upatdawn.biz/10ppc and pick up a copy. It’s free!
What is SEO?
SEO stands for Search Engine Optimization. SEO is the process of optimizing your website to rank higher in the organic (the non-paid) search engine results.
Where PPC might be like turning on a traffic hose, SEO is more like planting a traffic garden: you invest time and effort upfront to grow your visibility over time. This involves various strategies like using the right keywords, creating high-quality content, and getting backlinks from other reputable websites.
SEO results in organic listings, the ones that most often appear below the ads. The goal of SEO is to get your site to appear as close to the top as possible when someone searches for terms related to your business.
Unlike PPC, SEO does not give you instant results. It takes time—sometimes months or even years—to see significant improvements in your rankings. But the big advantage is that once you’ve put in the effort, the traffic you get from SEO is free. You don’t have to keep paying for clicks.
Here are more details on some of the big elements of SEO:
- Keyword Research helps you identify the keywords people use to search for products or services like yours.
- On-Page Optimization improves your website’s content, meta tags, and structure to be more search engine friendly.
- Off-Page Optimization helps you get backlinks from other websites. These links act like votes of confidence for your site.
- Content Creation gives search engines more material to link to. And by creating quality content, you attract and engage your audience.
So here are some of the pros and cons of SEO, starting with…
The Pros of SEO
- SEO is Cost-Effective: You don’t pay for clicks, so long-term traffic is essentially free after the initial investment.
- SEO is Sustainable: Once you achieve good rankings, it’s easier to maintain them with good efforts.
- SEO gives Credibility and Trust: Higher organic rankings can build trust with your audience much more than an ad can build trust.
People assume if your business is near the top and you didn’t pay to put it there, then your business must deserve that position. Now…
The Cons of SEO
- SEO Takes Time: It can take months or longer to see significant results, making it a long-term strategy.
- SEO requires Constant Updates: Search engine algorithms change, so you need to stay up to date with best practices.
- SEO is Competitive: For popular keywords, it can be hard to outrank established competitors.
Pay Per Click vs. Search Engine Optimization
So, what’s best for you? PPC or SEO?
Well, there isn’t a one-size-fits-all answer. It depends on your goals and resources. Choosing between PPC and SEO depends on your business goals, your budget, and your timeline.
- If you need quick results, PPC is great for getting immediate traffic and testing new products or services.
- If you’re in for the long haul, SEO is ideal for building a sustainable online presence that grows over time.
Here’s a tip: why not use both?
Of course, many businesses find that a combination of both works best. You can use PPC to drive traffic now while working on your SEO strategy for long-term growth.
PPC can bring immediate traffic and insights, while SEO builds long-term visibility and credibility – it’s kind of the best of both worlds!
In the end, the best approach is to evaluate your specific needs and resources. Whether you choose PPC, SEO, or a mix of both, the key is to stay focused on providing value to your audience and continuously optimizing your strategies.
Remember, the right strategy is the one that aligns with your business goals and helps you connect with your target audience most effectively.
And there you have it, a quick rundown of PPC vs. SEO. I hope this helps you decide which strategy—or combination of strategies—might be right for your business. If you enjoyed this video, make sure to give it a thumbs up, subscribe to my channel, and hit the bell icon so you never miss an update, and I’ll see you again soon!
Now, would you like more help getting your business to show at the top of search results? I put together an SEO audit checklist for you. It’s free. You can get it at upatdawn.biz/10audit. Go get that now.
Your business deserves to be seen online, and I will help you get there.
Thanks for watching and have a great day!
