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Video Summary
Do you really need some kind of SEO or advertising to get traffic to your website? In this video, I will talk about the advantages and differences between SEO and Pay Per Click advertising, which is often called PPC.
By understanding both you can choose the right strategy for your business and appear at the prominent spot on the search results that is between the ads and the organic search results.
SEO vs PPC? Watch this to know more…
Video Transcript
You’ve probably heard a lot about search engine optimization, often called SEO, and how it can help you rank higher in the search results. But have you ever wondered why SEO is important? Why not just advertise to get more traffic?
And what is the difference between SEO and advertising? Or are they different ways of saying the same thing And do you really have to do some kind of SEO or advertising to get traffic to your website?
In this video, I will talk about the advantages and differences between SEO and Pay Per Click advertising, which is often called PPC. By understanding both you can choose the right strategy for your business. So let’s get into it.
SEO — Search Engine Optimization
What people like about SEO is that it’s free. Well, is it really free? It takes someone’s time, and if you have to pay someone to do it, it costs you money. And if you do it yourself, you’re spending time you could be using to make money, so there are financial costs either way.
What people mean when they say it’s free is that there are no incremental costs. If you’re paying an SEO firm, there’s probably a set monthly price. SEO is free but it definitely takes time to set up and get results.
On the other hand, PPC advertising also takes time. So whether you do it yourself or are paying others, you have similar financial commitments. The difference is that PPC has incremental costs. Whatever platform runs the ads will charge you for each ad.
SEO is all about analyzing what people are searching for online, what questions they have, what words they’re searching for, and what they want to see. By understanding these things, you gain the advantage by matching your business products and services to those who are searching.
The goal is to increase the quality and quantity of your site’s search traffic and give exposure to your business by appearing at the top of the organic search results.
PPC — Pay-Per-Click
On the other hand, PPC advertising allows you to buy the listings at the top of the search results that have the “Ad” tag or are typically called Google Ads. These ads are called PPC because you only pay when someone clicks on your specific ads. So you pay per click.
PPC provides much faster results than traditional SEO. Where SEO can take 6 months or a year or more to gain top positions, you can jump to the top with good ads and high bids within a day. Of course, the moment you pause your ads or exhaust your budget, your position disappears, and the clicks stop.
Also, getting clicks doesn’t automatically convert into sales. PPC might give you more traffic faster, but you still have to convince your audience to purchase. Other examples of PPC are banner ads and remarketing solutions. These might appear in different websites, or on sidebars, or bottom bars.
An advantage of SEO is that once it starts working, it can generate a lot of organic traffic to your website and you won’t have to pay directly for any of that traffic.
One reason it works is that many people avoid ads and even use ad blockers so not everyone sees your PPC ads, but they will see the results of your SEO.
SEO vs PPC
Typically, paid ads generate about 27% of website traffic. Whereas organic search is more around 53%.
Furthermore, the first page of search results accounts for 92% of overall search traffic with the top spot getting about a third of all clicks with the click-through-rate dropping the further down the page you go.
And that’s why ranking high in the search results is a top goal for many businesses. Of course, you probably realize that almost no one looks at the 2nd page of search results anymore. So, if you want the first page, you might as well aim for the top spot!
But I want to be clear that the top spot is not the best spot anymore. Consider that the very top spot on the page is likely an ad. As I already pointed out, many people skip ads. And the top spot of traditional SEO is often far enough down the page it isn’t easily seen.
And that’s because, between the ads and the organic listings, you’ll see a section with a map. That’s the best part of the search results, and only 3 businesses show up there. I call this section the Money Zone because it’s the best place to be. More on this later…
Keep in mind that SEO requires a lot of work. You’ve got to do keyword research, and then optimize your website with the knowledge you’ve gained. That includes updating titles and descriptions, and text on pages, and internal linking, and getting links from external sites back to your site.
If you have a small business or you’re just starting out, you may need to decide whether your budget is sufficient for paid ads, or if you have the time to set up and wait for the results of your SEO.
A clear SEO strategy will help you reach prospects who are interested in your services and convert them into revenue. Over time, SEO has a high rate of Return on Investment, and it also requires a high level of commitment.
Once you have the basics of SEO figured out, adding blog posts is an excellent method to continue providing relevant content for your visitors and making them stay on your pages for a while. And once you get a group of faithful readers, you’ll continue to get more and more traffic to your site.
Of course, if you have a budget for PPC, you can jump start the process with ads. Start getting paid traffic now and then ramp up to more organic traffic as time goes on, potentially allowing you to reduce your ad budget.
Keep in mind, it can be difficult for good ads to continue driving traffic. Ads get old. And once they seem familiar to people, they get ignored. That means they are clicked less often and might start costing more for the platforms to run them.
To counteract this tendency, you have to change your ads from time to time to keep them fresh.
Conclusion
So, I think you can see there are some big differences between SEO and PPC. But what’s best for your business? Ultimately it comes down to your budget and time and how fast you want results. Since PPC is fast and SEO works long-term, a good blend is often the best move.
But I also mentioned that the best placement for your business is in the Money Zone, the prominent spot between the ads and the organic search results.
Search for any local business; a restaurant, an accountant, a dance studio. You’ll see 3 local businesses on a map. Search for what you do, in your business. Does the Money Zone show up? Is your business in there? Now go a couple miles away from your business and try that search again. Is your business still there?
You want to show up in that spot all the time, and you want your listing to stand out compared to competing businesses. How can you do this?
Join me on an upcoming training where I’ll share 3 secrets to getting your business into the Money Zone and staying there, allowing your business to dominate your competition.
When you follow the method I show you, you don’t have to pay for ads or SEO. And you don’t have to wait months and months for results either. Look for the link here and register right now while you’re thinking about it.
Your business deserves to be seen online, and I will help you get there.
Thanks for watching and have a great day!
