Even though social media has been around and gaining popularity for a number of years now, there are still not that many businesses take advantage of social media marketing. They fail to recognize the enormous clout that can be obtained from it.
Social media marketing may greatly increase the number of customers and prospects that your business can reach. This article contains some essential tips to help you to get your social media marketing campaign started.
Social media marketing is not just about advertising your products. It also allows you to get a better grasp on the types of customers visiting your business. And if gives your potential customers the ability to form connections with not only you, but also your brand. It is possible to speak with customers regarding your products while personally interacting with them.
When working with social media try to respond to posts with questions or comments of your own. Ideally, visit sites twice each day for updates. Of course, once per day is better than never. And so is once per week. The point is that the more active you are, the better. But some activity is still better than none. Keep in mind that whatever you write as a response will be public for everyone to see.
Advertisements on social media sites often use interesting images. You should too. Think of the images you use in this application as magnets that you have specially designed to draw the visitor’s eyes to your ad. When they focus on the ad, they are more likely to spend money on your product.
Now here’s a big hint… Use the available customer/site visitor demographic information to maximize your results for your social media marketing. If you see that many of your customers come from a specific demographic group, gear your messages and ads toward their tastes.
By using their smart phones, Facebook lets users check in to the places they go. You can offer a discount to any customer who updates their status on your Facebook page. Have them show the cashier that they have updated their status to claim their discount.
We can even set up a special web page for you, complete with QR code, that your customers can quickly scan. This way they scan, click “like”, and the coupon shows up on their phone. Meanwhile, all their friends know they visited your business.
A great thing to remember before starting your social campaign is that things can sometimes get nasty. Not that negative conversations are certain, but you ought to be prepared just in case. When your followers like you it’s great, but people can complain as well. Dealing with problems head on, in a public forum, will increase the reputation of your business.
Also not that you don’t want to repel any of your followers, so be sure to avoid discussing things that are political or too personal. It’s great to reveal a bit of yourself, but too much is unprofessional and may make your contacts think negatively of you. Be conversational, but also stay focused close to your industry or business niche.
Make your headlines count. Often, the headline is the only thing that users on a social media site see. Make your headlines so intriguing that people can’t wait to click the link that leads to more information. The right headline can get you noticed!
How about Twitter? I hear more comments about Twitter being worthless relative to the other mainstream options. Generally it’s not the tool, but rather the way it is used that creates the sense of usefulness or worthlessness. One thing to note is that when you tweet, include a hashtag. That’s a word following the hash (#) symbol. These tags allow your updates to show up in feeds of those who are interested in that specific topic, regardless of whether they follow you.
Social Media Marketing — Final Thoughts
Using the tips above can help you have a successful social media marketing campaign that makes your business more visible online. It can even help you get ahead and stay ahead of your competition. But setting it up once is not enough. Keep in mind that it is necessary to remain engaged with your audience. And keep your social media profiles updated regularly so that your information is accurate.
