Three Text Quality Tests For Your Website

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Video Summary

Keywords built into the pages of your website are important. But you cannot simply add keywords for search engine optimization. You must consider the words of your website as they relate to the human experience. Human Experience Optimization is critically important.

That’s because the presence of keywords is OK, but the quality of your keyword usage is more important.

If the goal of the search engines is to give you exactly what you are searching for every time, they have to understand both what you are looking for and how well a site fulfills your need.

In order to understand how a site fulfills your need, they have to be able to evaluate websites as humans do. So, looking long-term, consider that search engines will have to distinguish text exactly like your human readers.

That means, in time, creating the best human experience will also create the best search engine experience.

Are you ready to have a site that appeals to the search engines and to your human visitors? If so, then it’s time to evaluate the pages of your site with 3 tests.

I call these tests the Conversation Test, the Semantic Test, and the Audience Test.

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Video Transcript

Hi, I’m Jeffrey Kirk, author of Dominate The Top – Simple Website Fixes To Rise In the Search Results and Crush Your Competition.

Today I want to talk to you about the text on the pages of your website.

Everyone talks about keywords and getting those words into the page. They say this is good for search engine ranking.

And, it’s mostly true. Even Google will tell you that!

But search engines are getting smarter all the time. They are learning to read, so just throwing in keywords because you think you need to do that is not good enough anymore.

You know what I mean, don’t you? You already have keywords on your pages, but you’re not getting the type of results you used to, right?

That’s because the quality of your keyword usage is also important. If you want to look long-term consider that search engines will be able to distinguish text exactly like your human readers.

Therefore, creating the best human experience will also create the best search engine experience.

But we’re not quite there yet, so how can you optimize the text on your pages now, so that they work well today AND into the future?

Ultimately, search engine optimization is not enough because the search engines are not your customers and prospects. Humans are.

So you must optimization your sites for the human experience. That’s Human Experience Optimization. But you cannot forget about the search engines either.

In my book, I describe Three Quality Tests. You can use these tests to judge the quality of text on your pages in a manner that supports both SEO and HEO, sometimes called User Experience Optimization.

These three tests are called the Conversation Test, the Semantic Test, and the Audience Test.

For the Conversation test, read your page out loud, as if it’s part of a spoken conversation.

When you come to any heading or subheading, say, “Wait, I need to tell you about…” followed by whatever the heading is.

Then continue speaking the next paragraph.

If it all flows naturally, similar to the way you would talk, and it sounds good, then your text is probably okay. If it does not flow naturally, then adjust until it does.

So, for example, let’s say you’re a plumber testing the flow of text on your page about the cause of gurgling sounds coming from a sink. And you encounter the heading that says, “How to solve the problem”.

You would say, “Wait, I need to tell you about how to solve the problem.” Does that make sense?

Sure it does, and then you continue to read the next paragraph. If it flows well, then you have a winner.

For the Semantic Test, you want to verify that the text makes sense even if the keyword phrase on the page is removed.

So you read through the text, omitting the best keyword phrase. Can you still tell what the page is about? In other words, does the meaning of the page still come through?

If so, then the text has enough words that support the desired understanding of the page.

The third test is the Audience test. This describes for whom the page is written.

Is the text on the page all about your business, or is it all about the visitors to your page?

You do care about your site visitors, don’t you? If so, the text on your pages must appeal to them.

Writing page copy that boosts your own ego, does nothing to help your customers and prospects. You must have text that shows you care about them and their experience on your site.

For more information on this topic pick up of this book. You can get it at dominatethetop.com and Amazon and other book sellers. Or, look for a link for link below this video.

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Have a great day!