What is Progressive Lead Generation?

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Video Summary

Imagine that you want your website to be part of a complete online lead generation and capture system that works on autopilot 24/7, bringing you enough leads every month to meet all your sales goals.

How do you get there?

Progressive Lead Generation^TM starts at where your business is now and then plots a course to reach your goals with an efficient online system.

In other words, it’s a step by step system to help you move your business from point A to point B.

You get better and better results with each step along the way. But costs are contained so your business is funding its own growth.

Video Transcript

Hi. I’m Jeff.

What is your website doing for your business? Is it generating all the leads you need to sustain your business? Is that what your website should do, or is it just an online brochure?

Imagine that you want your website to be part of a complete online lead generation and capture system that works on autopilot 24/7, bringing you enough leads every month to meet all your sales goals.

How do you get there?

Progressive Lead Generation

Progressive Lead Generation™ starts at where your business is now and then plots a course to reach your goals with an efficient online system.

In order to do this, we must evaluate your business to identify your goals and then determine the best path to get to your goal state from where you are now.

If you have already explored the idea of generating leads online, you will find that most companies want to pigeon-hole you into a rigid plan, often a monthly search engine optimization (SEO) package.

This is great for the business offering the service because all their clients are all crammed into the same mold. But for their clients, this is a problem because each business is unique. Each business is starting in a different place and might have different goals as well.

Find Effective Lowest Cost Starting Place

With Progressive Lead Generation, we can start at a lower cost because we seek to solve the low-hanging fruit issues before moving onto more difficult or time-consuming tasks. This allows you to get the best possible results at the lowest cost.

As your business gets the results you need, then we can take the next step on the path toward creating a complete fully-functioning system. The system evolves as your business evolves. It grows as your business grows.

For many businesses, especially smaller businesses, getting started with SEO, or hiring someone to handle social media, can be prohibitively expensive. One of the reasons for this is that their business is not getting enough online results to justify the expense.

If, instead of jumping into a big program, a business could start small and work up to a larger program as their business grows, they would be able to fund the growth with the ongoing results. That’s what you get with Progressive Lead Generation.

The entry point of Progressive Lead Generation is good for any business that wants to be seen online. With this program, we can get a business showing up in the search results even if they do not have a website. That allows these businesses to get customers online before they spend money on a website.

Let’s consider some examples…

Example #1 — Business Without A Website

First, I just mentioned that Progressive Lead Generation can be effective for a business that does not yet have a website. How can that be? What is the solution?

In this case, we want to start with Google My Business and get the business showing up on Google Maps.

This is important because we want the business to qualify for a listing in the “Money Zone.” That is, we want to get the business showing up as one of the three businesses that appear with the map in local search results, as shown here…

Then, once the business qualifies to appear in the money zone, we use an extensive collection of partner sites to establish credibility and citations for the business so that Google actually considers it for one of the three spots.

The great thing is, even before the business shows up in the money zone, references to the business will appear on the first page of the search results. The business gets search exposure without having a website!

Example #2 — Business With Dysfunctional Website

For the second example, let’s consider a business that has had a website for several years, but they are not getting the results they expected.

This is a more difficult situation because it’s important to diagnose why the results are not coming.

In most cases, we want to look at how the site appears in the search results. It might not be showing up at all, or it might have a poor listing.

Even if a business has hired an SEO firm in the past, that does not mean the site was properly optimized. So we would want to look at this first.

Then we want to check the Google Maps placement and social media. And does the business have a blog with a regular publication schedule?

But those are all visibility issues that lead to traffic. Perhaps the business is visible enough, but they cannot convert their visitors into leads and sales.

In that case, maybe we have to look at the site’s customer focus, their use of testimonials, and whether they have a good lead magnet and follow-up system.

Unfortunately, it’s impossible to diagnose the situation and plan the next steps without seeing the current website and knowing what the business goals are.

That’s why, as mentioned above, the first step of Progressive Lead Generation is an evaluation of where your business is now and where you want to go. We start with a strategy session in order to create a marketing plan with recommended first steps.

Get Started With Progressive Lead Generation

Would this be interesting for you? Let me help you get on the right path. I wrote up a special report called, 3 Crucial Steps to a Profitable Website… You can download it for free here.

Then follow-up with me for free strategy session.

Please realize that I don’t have time to help everyone. But I would love to help you if I still have open slots in my calendar.

In that light, if you want to be sure to get on my calendar right away, you can use the link below to skip the report and go directly to the application for a free session. I look forward to talking with you soon.

And, have a great day!

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