Your Contact Database IS Your Business

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Video Summary

If you pay attention to the words used in internet marketing circles, you are bound to hear the phrase, “the money is in the list.”

This is supposed to mean that the bigger your email mailing list, the more potential earnings you have available to you. So they say, build your list and you’ll earn more money.

I would like to go beyond that rough understanding. For many of us in business, the people we have on our list ARE our business.

Need proof?

Consider you have all the physical assets of a business, and you have all the processes of a business, but you have no customers. Do you have a business?

With online marketing, your contact database is your email list.

To succeed online, to have a business that works online, your web presence must be designed to be visible, and it must be able to take traffic from any source and convert those visitors into leads and sales.

It must continue to add contact information to your database and nurture that list to build relationships.

The good news is that the entire process can be automated with tools to help you build that email list, day after day, twenty-four seven, while you’re sleeping, meeting with clients, playing golf, or on vacation with your family.

When your site does this for you, then you have a business with an ever-expanding contact database. And that means you have a business that is growing, and is not as susceptible to search engine algorithm changes.

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Video Transcript

Hi, I’m Jeffrey Kirk.

Today I want to talk to you about your contact database, sometimes called your mailing list.

If you pay attention to the words used in internet marketing circles, you are bound to hear the phrase, “the money is in the list.”

This is supposed to mean that the bigger your email mailing list, the more potential earnings you have available to you. So they say, build your list and you’ll earn more money.

I would like to go beyond that rough understanding. For many of us in business, the people we have on our list ARE our business. Or, another way to look at it is that…

If We Have No List, We Have No Business

This is quite apparent if you think about customers on your list. For example, if you were to buy a business from someone, what do want to buy?

You can buy the stuff that is used to create or deliver the product or service, but unless it’s unique, you don’t have to buy a business to get the stuff.

You can buy the stuff and then compete with another business. So, a business is more than its physical assets.

There are the systems, the processes for doing the work that customers are willing to pay for. If you are going to buy a business, you would certainly want those systems, because these save you the time it would take to figure it all out all by yourself.

But let’s say you’re already proficient in the systems. You know how to conduct the business. So you have the stuff and you have the processes, but you have no customers. Do you have a business?

To get a business you must have customers. If you are buying a business from someone, you want the existing customers.

After all, it’s the customers who bring in their money and give it to the business in exchange for the product or service the business offers.

If you are buying a business and get no customers, there is no ongoing cash flow in the business. But if you get a big list of customers you have nearly instant revenues.

So if you want to own a coffee shop, you can buy all the stuff you need, put it in a building, figure out how to make and serve coffee, cross your fingers, and open your doors.

Or, you can buy an existing coffee shop that already has a set of customers who come in at some interval to buy coffee. As long as you continue to serve their needs, the customers are already there.

The business with the customer list starts making money a whole lot faster than one started from scratch.

Wouldn’t the same be true with a prospect list?

For example, let’s say you are a real estate agent. If you do not maintain a prospect list, then how would you find someone willing to buy or sell a home?

You would always have to rely on advertising a home that is for sale and hope a buyer comes along.

Or you would have to encounter someone who wants to sell their home at just the perfect time. They want to sell, but have not already selected an agent.

But if you have a prospect list, you can keep in touch, reminding them to contact you when they are ready to sell their house.

And, when you have a house to sell, you can instantly notify all your prospects that this new property is on the market. That’s a lot faster than waiting for them to drive by the for sale sign.

For a real estate agency, the size of their business and their revenue is directly proportional to the size and quality of their contact database.

And that is true of many other businesses as well.

What else does a healthy contact list do for your business?

Consider that if you have thousands of prospects in a mailing list, you can remind them of your business at any time. You can make special offers. You can invite them to events. You can ask them for referrals.

If, suddenly, Google changes their algorithm and your website disappears from the search results, it doesn’t really matter much, because you can reach your clients and prospects and bring them back to you.

So in many respects, your contact database is not just a database, it ACTUALLY is your business.

With online marketing, your contact database is your email list.

To succeed online, to have a business that works online, your web presence must be more than a brochure-type website.

It must be designed to be visible in search engines, and it must be able to take traffic from any source and convert those visitors into leads and sales.

It must continue to add contact information to your database and nurture that list to build a relationship with each person in the list.

The good news is that the entire process can be automated with tools to help you build that email list, day after day, twenty-four seven, while you’re sleeping, meeting with clients, playing golf, or on vacation with your family.

When your site does this for you, then you have a business with an ever-expanding contact database. And that means you have a business that is growing.

That’s my hope for you, that you have a growing business.

Thanks for watching. If you enjoyed this post, please like or share it.

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And, have a great day!

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To learn more about the training I mentioned, click here.

To see if I can help you get the results you need, click here.